The purpose of Fluid clothing is to establish a brand not limited to seasonal styles. The vision for the brand is to express the creative capabilities of under appreciated designers across the continent of Africa.

Whilst driving on the streets of Lagos, Nigeria, I saw tears in the eyes of many standing besides the roads. I saw pain in the facial expressions of talented artists, painters and designers who have no platform to showcase their God given abilities.

Fluid clothing seeks to collaborate with these artists and designers across the continent to bring forth unique designs, materials and colour schemes which are not bordered by the labels of “street ware” or “high end fashion”. Rather, there are no labels, no boundaries, no boxes and no predictability.

We simply create.