Fluid Clothing was birthed from an idea to create unique items of clothing which continuously express different styles, fabrics and colours in a way that is not limited or restricted to any design expectations.

The aim of the brand is to remain fluid and ever-changing. We never want to be predictable. Our vision is to bring our deepest expressions and designs into our clothing and never be afraid to diversify the styles.

A significant part of the business model is to create jobs for under appreciated and talented designers in Africa. There are many skilled crafts men and designers in the mother land which are not getting a platform to showcase their God given talent. We will continue to collaborate with African designers and create wealth for the overlooked and under-appreciated.